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As part of my final year of my degree in Creative Media Tech, I developed an original app concept, merging dating app ux/ui with C2C second-hand clothing platforms. Watch the social media advertisement below for an insight into how it works:
I conducted a literature review to begin the research for this project where I answered the question: "What primarily motivates a consumer to engage in sustainable fashion practices such as purchasing second-hand clothes?"
This was an incredibly insightful start to the project, coupled by extensive user testing and feedback will ensure the app is developed to an industry standard.
The entire app was interactively mapped out using Adobe XD's Prototyping tools, and each stage of development was compiled into my final presentation which is included below. I went on to develop a full brand identity guideline for Rello and a full suite of marketing materials.
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