top of page
Thanks to a creative brief written by Gaz Battersby, Creative Director at Shift, myself and my team partner launched a brand and marketing campaign for a new reusable deodorant that leaves our user feeling fresh and free from environmental pollution.
As part of this project, we produced full packaging prototypes and ready-to-print labels, a social media campaign, web homepage design, and animated advertisements. We also produced a full set of Brand Guidelines which are below.
We designed our product around forward-thinking young people with busy, energetic lives. Sector analysis, competitor research, visual and colour psychology along with consumer and expert feedback was crucial to our development. All illustrations are original artwork by Brook.
pink-zebra-label
orange-panda-label
blue-tiger-label
pink-zebra-label
1/4
The hand-drawn illustrations were developed by Brook in Procreate and Photoshop; these designs were used across all final mock-ups, social media and marketing products. We also created 3D mock-ups in Blender.
Complete Brand Guidelines
bottom of page